Avatar Breaks Another Record

Over the weekend, Avatar generated $50.3 million, breaking the record for biggest fourth weekend gross previously held by Titanic's $28.7 million.  Avatar raged past the $400 million mark in a mere 23 days, the second-fastest to the mark behind only The Dark Knight. Its $430.8 million tally by day 24 made it the top-grossing movie from 2009, beating Transformers: Revenge of the Fallen, as well as the seventh-highest grossing picture of all time, surpassing Pirates of the Caribbean: Dead Man's Chest.

Avatar will top Star Wars: Episode I - The Phantom Menace and E.T.: The Extra-Terrestrial, to claim fifth place.

One very interesting fact is, in terms of attendance, Avatar would likely barely make the Top 100. But due in part to the ticket price premium of the picture's 3D presentations. 3D has made up $335.4 million or 78 percent of the total.

Avatar's worldwide tally stood at $1.34 billion, marching ever closer to Titanic's $1.84 billion all time benchmark.

Source: Box Office